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Marketing Cloud Connect Essentials (MCC-201), Feb 27 2018, New York

February 27 @ 8:30 am - March 3 @ 5:00 pm EST


The Marketing Cloud Connect Essentials course is designed to give you in-depth knowledge of the functionality available when you connect your Salesforce org to your Marketing Cloud account. In this interactive course, you will gain hands-on experience connecting the Clouds, personalizing your emails by leveraging your Salesforce CRM data from the Sales / Service Clouds, sending emails to a Contact / Lead, Report, or Campaign, synchronizing your Salesforce CRM data in the Marketing Cloud, segmenting your data to send targeted and relevant emails, creating 1:1 journeys based on your Salesforce CRM data, and tracking and reporting capabilities in the Marketing Cloud and Sales / Service Clouds.
When you complete this course, you’ll be able to:

Connect a Marketing Cloud account to a Salesforce org.
Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content.
Create an email in Content Builder.
Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in the Marketing Cloud and Sales/Service Clouds.
Automate the sending of emails using a Triggered Email, Automation Studio, and Journey Builder.
Configure Synchronized CRM Sources to bring CRM data into the Marketing Cloud. Segment data using Reports, Filter Activity, and Query Activity.
Create journeys using Salesforce Activities in Journey Builder.
Review tracking data in the Marketing Cloud and Sales / Service Clouds.
Create analytics reports in the Marketing Cloud.
Create and customize Marketing Cloud reports in a Sales / Service Clouds.
Create a dashboard based on Marketing Cloud reports.
Job Role

Marketing Manager; Service Manager, Beginning Administrator


4 days


16 available
MCC201, New York, Feb 27 2018 - Mar 3 2018$2,400.00Marketing Cloud Connect Essentials (MCC-201)

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Note: Price is per attendee. All prices are listed in U.S. Dollars (USD).