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Essentials for Marketing Cloud Email Marketers (EEB-101), Oct 23 2017, WebEx

October 23 @ 9:00 am - October 26 @ 3:00 pm PDT

$2400.00

Essentials for Marketing Cloud Email Marketers gets you up and running on the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience on creating emails, sending and tracking your results, managing your subscriber data, segmenting your data to deliver targeted, relevant messages and discover automation tools that allow you to automate campaigns and daily task.

When you complete this course, you’ll be able to:

  • Log into Marketing Cloud and create an email using our newest application, Content Builder.
  • Describe the various ways to store data in the Marketing Cloud.
  • Utilize the various import methods to import data to lists and data extensions.
  • Describe and use the various testing and sending options within the Marketing Cloud.
  • Analyze the results of a send using email tracking and Reports.
  • Create filtered or random segments using Drag-and-Drop Segmentation.
  • Create filtered segments based on behavioral data (Measures).
  • Utilize a query activity to create segment data.
  • Create and execute an automation to import data and refresh data.
  • Build and automate a welcome series for new subscribers using Playbooks.
  • Describe when to use a triggered email send for transactional messages.
  • Automate an email drip campaign via Automation Studio.
  • Build and automate a welcome series using Journey Builder

Job Role

Marketing Manager; Beginning Administrator

Duration

4 days

Tickets

Out of stock!EEB-101, WebEx, Oct 23 2017-Oct 26 2017$2,400.00Essentials for Marketing Cloud Email Marketers- October 23-26(Virtual)

Venue

Virtual Training WebEx
WebEx, United States

Note: Price is per attendee. All prices are listed in U.S. Dollars (USD).