You’ve explained your project to your ad agency or internal marketing team, and they still have questions. Or worse yet, what they delivered is not what you requested. Stop the back and forth and clear the confusion with a creative brief.
There are 3 times you will use a brief:
- Campaign kickoff – write what you want to be done.
- Review meeting to ensure marketing understands what you want to be done.
- Post-campaign meeting to check if what was done is what you wanted to be done.
A brief will save you time and money. Our agency swears by them and is offering our own template for download – for free. Read our blog for the details.