While you may have practical work experience in an area of B2B marketing, you may not know all the little secrets that can boost performance. A certification course can sharpen your existing performance in a familiar area or walk you through the ins and the outs of a new marketing specialty. Marketing certification is used as a benchmark of knowledge by employers since the standardized testing ensures that certificate holders meet a minimum knowledge threshold.
Here are our top 5 picks for online marketing training courses that offer certification.
HubSpot’s Inbound Certification
The digital age has changed the buying cycle. Consumers no longer want to be told what to buy; they want to investigate their own options and let you, the seller, know when they’re ready to engage. HubSpot’s Inbound Certification course teaches you a methodology that gets your business ready to meet consumers on their terms and encourages them to contact you, versus another brand. HubSpot offers other online marketing courses that are available for free to the general public including Email Marketing, Inbound Sales, and Content Marketing.
- Length: 12 Courses
- Cost: Free
- Sign up here.
HubSpot’s Marketing Software Certification
As a HubSpot customer, you can also get training on their marketing software. The HubSpot Marketing Software Certification course will teach you how to get all the benefits of the inbound methodology on the HubSpot marketing automation platform. You’ll cover concepts including optimizing your website, the fundamentals of blogging, perfecting the conversion process and more. Please note that although the Inbound Certification is open to everyone, the HubSpot’s Marketing Software Certification (on their platform) is only opened to HubSpot customers.
- Length: 14 Courses
- Cost: Free to HubSpot customers
- Sign in here.
HootSuite Social Media Marketing Certification
Digital marketing is evolving at a rapid pace, and social networking is leading the charge. HootSuite’s Social Media Certification course starts with the basics and moves through more advanced topics such as building your social media community and social media advertising on popular social networks for B2B marketers – LinkedIn, Facebook, Twitter, Instagram, LinkedIn, and YouTube. You’ll learn how to engage with potential prospects and keep your brand top-of-mind until they are ready to engage you in their buying cycle.
- Length: 6 Courses
- Cost: Courses are free. Exam is $199 USD
- Sign up here
Google AdWords Fundamentals Certification
Google AdWords can be a powerful lead generation channel if it’s used correctly. AdWords provides a way of putting your offering as an answer to questions asked by consumers on Google. Google is very big on relevance and making sure that the right answers are served up to each question, it’s what makes their search engine so useful. The Google AdWords Fundamentals Certification study guide will help you understand how to maximize online ad performance with measurement, optimization, and campaign management. To register for a Google certification exam, you must first sign up for Google Partners.
- Length: 3 Modules
- Cost: Free
- Access the study guide here.
Note: To become accredited as an AdWords certified professional, pair the Fundamentals certification with one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
Google Analytics Individual Qualification (IQ)
With most, if not all of your online advertising efforts driving to your website, you need some key question answered. How many people visited your website? Which ads did they come from? What pages did they read? Did they convert?
Google Analytics can help you answers these questions and more. To prepare for the Google Analytics IQ exam, you should take two courses as a pre-requisite: Digital Analytics Fundamentals and Google Analytics Platform Principles. To register for a Google certification exam, you must first sign up for Google Partners.
- Length: 90-minute exam
- Cost: Free with a Google Partners profile.
- Access the study guide here.
Salesforce Pardot Specialist Certification
Salesforce reports that customers who invest in training on a consistent basis report more than 80% higher ROI on their Salesforce investment. Why? Because when you know how to use the system, you’ll cut down on time, frustration and errors. The Preparing for your Pardot Specialist Certification course will walk you through the best practices for setting up email drip campaigns, landing pages, AdWords integration and more. Everything that will be covered in the exam is covered by this handy study guide, which includes recommended online training and reference materials.
- Length: Exam is 90 minutes. Course is 2 days.
- Cost: Exam is $200 USD. Retake fee is $100 USD. Instructor-led prep course is $1,000 USD
- Schedule an exam here.
- Sign up for course here.
Theory without practice is a guess as to how something will work. Practice without theory is blindly trying to find the best approach for results. When you pair offline or online marketing certification with work experience, you will get results and understand how they happened, with a lot less wasted time and money.