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Content Builder Essentials for the Digital Marketer (EML-101), Jul 13 2017, WebEx

July 13 @ 11:30 am - 8:00 pm EDT

$600

The Content Builder Essentials for the Digital Marketer course provides you the basics for getting started with the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience creating relevant emails based on subscriber data and learn how to use enhanced functionality in Email Studio to test and send emails.

This course is designed for digital Marketers whose sole responsibility is the creation of emails, and for those who want to learn the capabilities of Content Builder and features of Email Studio. No prior knowledge of the Marketing Cloud is needed.

Here are some examples of the concepts taught in this course:

  • Log into Marketing Cloud and upload assets into Content Builder.
  • Build text, image, button, and social follow content blocks.
  • Describe the various ways to tailor content to specific business needs.
  • Create individualized content blocks using personalization strings and dynamic content.
  • Describe the various ways to create a template.
  • Create an email with a dynamic subject line.
  • Describe and use the Send Preview and Test Send functionalities in Email Studio.
  • Use the sending method in Email Studio to distribute an email.

Job Role

Marketing Manager; Beginning Administrator

Duration
1 days

Tickets

14 available
EML101, WebEx, Jul 13 2017-Jul 13 2017$600.00

Details

Date:
July 13
Time:
11:30 am - 8:00 pm
Cost:
$600
Event Categories:
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Event Tags:
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Venue

Virtual Training WebEx
WebEx, United States

Note: Price is per attendee. All prices are listed in U.S. Dollars (USD).