Pardot is a great lead nurturing platform and is one of the best ways on the market to integrate marketing communications into the Sales cycle. But if you're not really web-savvy, you may find it challenging to embed Pardot forms on your website.
Now, why wouldn't you just want to leave the Pardot form on a Pardot landing page? There are a few good reasons:
- You want to customize the page or form beyond what you're able to do with the Pardot wizard.
- You may be using the smaller Pardot package (Standard), and have run out of Pardot landing pages.
- You may want to integrate various third-party tools into your web page or form but are not familiar with HTML and CSS.
The good news is that if your website is built on WordPress, Pardot provides an easy-to-use plugin that let you quickly drop forms and dynamic content into your WordPress pages and posts.
- Download "pardot-for-wordpress", Pardot's WordPress plugin
- Upload the plugin to your plugin directory or go to Plugins > Add New in your WordPress Admin area and search for Pardot.
- Activate the plugin through the 'Plugins' menu in WordPress.
- Navigate to Settings > Pardot Settings to enter your email, password, and user key (available in Pardot by clicking your email address and then going to Settings).
- Select your campaign. The campaign you choose will dictate which Pardot campaign's tracking code will be added to your site.
- Click Save Settings.
Once the plugin is installed and activated, you will be able to see a Pardot button in the Visual Editor toolbar when you create or edit a post or page.
When you click the Pardot button, you will see a drop-down field that lets you select your desired Pardot form or dynamic content to embed.
It's that easy. No code, no fuss.