April 26, 2017 mmodmarketing

In November 2016, Salesforce made some important updates to the Pardot Consultant credential, one of which was requiring the Pardot Specialist certification as a prerequisite. If you earned your Pardot Consultant Certification on or before Oct 27, 2016, then you must complete a proctored maintenance exam with the Spring ’17 release. Every Pardot Consultant will…

April 25, 2017 mmodmarketing

Pass. Fail. If you’ve ever taken a Salesforce exam, you know that one of these two words displays at completion. While it’s great to get your final result, you’re left wondering which areas tripped you up…until now. Salesforce now provides exam feedback for their multiple choice exams (English only). After the exam, you’ll also receive…

October 23, 2016 mmodmarketing

You’ve sent a detailed email to your marketing agency telling what you’d like for them to do, and now they want to set up a call. Why? Your email was detailed. Your email was clear. Your request was not complicated. While it may seem time-consuming, here are some reasons why you should want to review…

October 16, 2016 mmodmarketing

Do trade shows, seminars, and conferences evoke feelings of hate and uncertainty in your organization? They can be a lot of work – creating booth graphics, crafting a speaker’s presentation, attending and manning the booth, but are events worth the cost and the effort? If our company isn’t there, people will wonder. I often hear…